Tech Affinity Consulting brings decades of experience to successfully source, connect and manage skilled IT talent for its clients. Their talent management capabilities help ensure they structure staffing solutions that serve as a true extension to their client’s business.

Formerly part of a larger IT services organization, the leadership at Tech Affinity decided to create a distinct firm that focuses primarily on IT staffing services. From a branding and messaging perspective, they wanted to keep some connection with their successful legacy while also establishing their own strong identity. James worked closely with the Tech Affinity leadership to identify their points of difference, which included their deep level of experience and their high-touch approach in managing client needs.   This personalized approach can not be matched by larger staffing firms.

Casale Marketing conceptualized and built a modern, responsive website that represents the firm professionally and properly focuses the offering on IT staffing. While Tech Affinity had some initial text, Casale Marketing completely revised and expanded the messaging and overall content.  They also developed a Linked In Company Page and provided Tech Affinity with best practices for Linked In use.

Web home page 1


Additionally, Casale Marketing leveraged its understanding of Tech Affinity’s business model to develop a custom info-graphic that portrays the Tech Affinity value message in a logical and visually appealing way.

“We enjoyed working with James and Juan and are very happy with the final result. We appreciate that they took a strategic approach to understand our business, our value and our clients. This resulted in a website and messaging that really presents us in an effective way to the market. We appreciate the custom info-graphic they developed, which is great added value and gives us a visual to use in different forums. We picked the right marketing partner.” 

— Richard Nolting, Vice President and Co-Founder – Tech Affinity Consulting