SJC Engineering is a New York based consulting firm that provides professional engineering services for the design of HVAC, Electrical, Plumbing and Fire Protection Sprinkler systems. Their clients include organizations over a wide array of industries, including: commercial development; healthcare; residential construction; retail; interiors; and hospitality & tourism.

Due to their strong reputation in the industry and track record of success, they are able to secure most of their new projects through referrals and networking. Their Principal, Stephen Carnavalla, did notice one large gap in their approach. According to Stephen, “As I met potential clients at meetings and events, they would ask if I had a website. We did, but I was embarrassed to refer people to it. The website was outdated and didn’t communicate what our firm represents, and the level and quality of work we do. I knew we needed some help to improve our presentation to the market.” After looking at a few companies, SJC chose Casale Marketing to develop a program for the firm. James Casale of Casale Marketing assessed SJC and their positioning in the market. He saw an opportunity to better illuminate the core strengths of SJC: 1) their history of very successful construction and development projects in their area of focus; and 2) the talent and experience of their team.


Casale Marketing developed a plan that included several deliverables: a new modern, responsive website; new brand and logo; stationary, business cards and Linked In presence. Casale Marketing and SJC collaborated closely to develop the new logo, refine the company mission and philosophy statement, and present the many key projects SJC has successfully completed. Casale Marketing led the development of all the new content needed for the website. SJC has been very happy with the results. Said Stephen Carnavalla, “one big difference I found with Casale Marketing is that they didn’t just design the site and collateral, the helped us formulate the right way to present our firm and developed both the the design and all the content we needed as well. I’m now proud to hand my business card and refer our website to current and future clients.”