LEARNING CENTER

In a time of constant change, it is the learners who inherit the future.

– Eric Hoffer

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Marketing is Not Smoke & Mirrrors

Marketing is Not Smoke & Mirrrors

Marketing is Not Smoke & Mirrors If you studied business, you were exposed to Philip Kotler’s text book, ‘Marketing Management.’ It’s a good encyclopedia of marketing and through the book, you come to realize that effective marketing incorporates all aspects of...

Find a Good Enemy

Find a Good Enemy

In the annals of great product innovation, the Apple Macintosh is legendary. With Macintosh, Apple introduced a computer that wowed people with its elegant user interface, 3d graphics, document templates and selection of fonts. The creation of the Mac was driven by a...

Winning by Losing

Winning by Losing

As a learning organization, before you move forward to the next new business opportunity, you should spend some time reflecting on and learning from both your successes and failures.

A Smarter Sales System

A Smarter Sales System

Simplicity - the art of maximizing the work not done - is essential. - From the Principles of the Agile Manifesto   I’ve used Salesforce.com for years and also helped clients set-up, structure and develop best practices with the Salesforce.com system.  I’ve found it...

The Guru

The Guru

The disciplines of Total Quality and Six Sigma methods have become prominent in many progressive health care organizations. Six Sigma was a very hot topic in the late 90’s when I worked for a Fortune 50 Company . In my first job in health care, the President of the...

Brands New, and Reinvented

Brands New, and Reinvented

Brands New, and Reinvented   - James Casale I was reviewing some old marketing research material I still have in my office and came across a list of InterBrand’s Top 100 Global Brands for 2001. I thought it would be interesting to compare the top 10 global brands of...