by James Casale | Mar 22, 2016 | Branding, Strategy
Marketing is Not Smoke & Mirrors If you studied business, you were exposed to Philip Kotler’s text book, ‘Marketing Management.’ It’s a good encyclopedia of marketing and through the book, you come to realize that effective marketing incorporates all aspects of...
by James Casale | Feb 26, 2016 | Management, Personal Effectiveness, Strategy
In the annals of great product innovation, the Apple Macintosh is legendary. With Macintosh, Apple introduced a computer that wowed people with its elegant user interface, 3d graphics, document templates and selection of fonts. The creation of the Mac was driven by a...
by James Casale | Jan 28, 2016 | Sales, Strategy
Winning by Losing We are all failures, at least the best of us are. – M. Barrie Baby even the losers Get lucky sometimes Even the losers Keep a little bit of pride They get lucky sometimes. – Tom Petty, Even the Losers – Damn the Torpedoes Like many...
by James Casale | Jul 13, 2015 | Digital Marketing, Direct Marketing, Strategy
“Who are you, who who who who?” – Pete Townshend Who are you? A philosophical question, it seems, one that may take a lifetime to answer. Businesses, however, don’t have a lifetime to figure out who they are, there is not enough cash flow for that. In the...
by James Casale | Apr 17, 2015 | Management, Quality, Strategy
The disciplines of Total Quality and Six Sigma methods have become prominent in many progressive health care organizations. Six Sigma was a very hot topic in the late 90’s when I worked for a Fortune 50 Company . In my first job in health care, the President of the...
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