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Creating a Great Positioning Statement (part1)

Creating a Great Positioning Statement (part1)

by James Casale | Jul 13, 2015 | Digital Marketing, Direct Marketing, Strategy

“Who are you, who who who who?” – Pete Townshend Who are you? A philosophical question, it seems, one that may take a lifetime to answer. Businesses, however, don’t have a lifetime to figure out who they are, there is not enough cash flow for that. In the...
The Classic Rules for ‘New School’ Direct Marketing

The Classic Rules for ‘New School’ Direct Marketing

by James Casale | Apr 9, 2015 | Digital Marketing, Direct Marketing

If you are working to grow your business, you are likely using direct marketing. Your direct marketing efforts may include the Internet (online); telemarketing; direct mail; or even direct response. As you know, the Internet has dramatically changed the landscape of...

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