Marketing is Not Smoke & Mirrrors

Marketing is Not Smoke & Mirrrors

Marketing is Not Smoke & Mirrors If you studied business, you were exposed to Philip Kotler’s text book, ‘Marketing Management.’ It’s a good encyclopedia of marketing and through the book, you come to realize that effective marketing incorporates all aspects of...
Find a Good Enemy

Find a Good Enemy

In the annals of great product innovation, the Apple Macintosh is legendary. With Macintosh, Apple introduced a computer that wowed people with its elegant user interface, 3d graphics, document templates and selection of fonts. The creation of the Mac was driven by a...
Winning by Losing

Winning by Losing

Winning by Losing We are all failures, at least the best of us are.  – M. Barrie  Baby even the losers Get lucky sometimes Even the losers Keep a little bit of pride They get lucky sometimes. – Tom Petty, Even the Losers – Damn the Torpedoes Like many...