Casale Marketing provides branding, marketing, business development and customer retention solutions to client organizations, helping them focus on true areas of impact to differentiate and demonstrate their unique value. From new business ideation through to client loyalty, we collaborate towards success in all stages of the business cycle.

Key programs include:

Market Strategy & Planning

Market research and competitive analysis engagements provide valuable information to our clients to make smart decisions regarding business strategy, business development and product development. We provide thought leadership to propel creative and innovative business action.

Branding, Messaging and Communication

We design and create elements that effectively reflects our clients’ brand promise, positioning and story.  Marketing vehicles include websites, online applications, brochures, case studies and white papers, all employed to communicate product and service value.

Business Development & Growth

Innovative sales programs that drive new client acquisition. We integrate lead generation processes with traditional, proven sales methods to drive new client acquisition. We collaborate to conceptualize and execute on business development opportunities including strategic partnerships and acquisitions.



James-executive suite-1

James Casale, President/Principal

James is a dynamic business leader that has achieved success in both corporate and entrepreneurial environments. He has designed, led and executed marketing, business development and business process improvement programs for companies including American Express, HSN and several health care organizations. His work includes successful projects from corporate branding through to sales program improvement.

James has a special interest in the disciplines of marketing, sales, total quality and service excellence. He is passionate about helping organizations communicate their unique value to the market to drive business results, approaching all opportunities with a creative business flair and sense of humor. James earned a B.A. from The University of South Florida, an MBA from New York University, and is a former U.S. Army Reserves Officer.

In his free time you will find James spending time with his two teenage children and coaching youth soccer in Wesley Chapel, Florida.

Feel free to contact James about your business goals and needs. 813.240.0557 *

Click here for resume in PDF

Juan Guzman, Head of Design

With more then ten years experience in business-oriented design and management, Juan is always excited to apply his talents, experience and passion to support client success.

Juan has specific skills in the areas of WordPress-based web design, graphic design, photo editing, brand design, HTML, CSS, Photoshop and Illustrator as well as video production. He has led the design elements for major web properties, and developed search engine optimization and email marketing programs. Juan holds a degree in Web and Graphic Design from the International Academy of Design and Technology in Tampa.

In his free time Juan enjoys spending time with his family and being an early adopter of leading edge gaming, web and mobile technologies and apps.