Marketing is Not Smoke & Mirrors
If you studied business, you were exposed to Philip Kotler’s text book, ‘Marketing Management.’ It’s a good encyclopedia of marketing and through the book, you come to realize that effective marketing incorporates all aspects of business – product development, finance, sales, service – and even social sciences. In other words, you realize marketing is not smoke and mirrors.
Kotler’s book defines marketing as follows:
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.
Isn’t that exciting? That definition is found on page 9……of 787 pages.
I still have that textbook, and actually have referred to it many times during my adventures as a marketing professional. However, based on my real-world experience, I’ve been able to cull the definition – and goals – of marketing down to three items that work for me when developing a marketing plan to support a product or service.
1. What make you different, and better, than the competition?
2. What’s in it for your customer?
3. What do you want your brand to represent to your potential and current customers?
Of course, there is a lot of thought, detail and work involved in answering these three questions; followed by a plan, budget and tasks to execute to make the plan real and deliver it to the market. That said, effectively answering these three questions is a big step towards building a winning marketing plan.
What if answering these questions is really hard? Well, you might need to go back and fix your product and service so you can actually answer these questions with confidence and enthusiasm. Remember, marketing is not smoke and mirrors.
репетитор по русскому языку егэ – подготовка к егэ с нуля, лучшие курсы по подготовке к егэ онлайн
my review here empire dark web market
лечение наркотической зависимости в домашних условиях – снятие ломки, реабилитация после алкоголизма
hop over to this site empire market reddit
read this article гидра сайт
купоны гугл адвордс 2020 купить – купоны гугл адвордс купить, промокод гугл адвордс купить
this article https://hydramirror2020.com
click for source https://hydra20original.com
близкий веб ресурс https://1xslot-casino.site
дельный веб ресурс https://1x-slot.site
клевый веб сайт https://v-cazino.online
похвальный сайт https://cazino-v.ru
знатный сайт https://1x-slots.site
годный вебресурс https://v-casino.site
блестящий сайт https://vavada-casino.top
отменный сайт https://casino-v.site
why not find out more https://1xslots-africa.site
go to my blog https://1xslots-brasil.site
visit the site https://1xslots-casino.site
изрядный вебресурс
https://sexreliz.net/group/1373-nablyudayuschiy-za-izmenoy.html
путный вебресурс
Ню фото голых девок в постели